Global social video penetration 2015-2017

The data describes the social media video penetration rate among internet users worldwide from 2015 to 2017. According to the findings, in 2015, 38% of internet users watched a video on a social media platform, such as Facebook, Instagram, Twitter, or Snapchat. As of 2017, this value has increased upwards to 56% of internet users. Over one in two internet users are reporting to viewing videos on a social media platform.