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Most popular fashion and beauty influencers on Instagram worldwide 2018

Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018

The data describes a ranking of the most popular fashion and beauty influencers worldwide on Instagram as of January 2018, sorted by the number of followers. TV personality and entrepreneur Kim Kardashian was the most-followed fashion and beauty influencer on the photo sharing app with close to 107 million followers.

kimkardashian (Kim Kardashian) 106704541
kyliejenner (Kylie Jenner) 100820819
kendalljenner (Kendall Jenner) 86376686
caradelevingne (Cara Delevingne) 41143080
gigihadid (Gigi Hadid) 37856126
hudabeauty (Huda Kattan) 23945089
princessyahrini (Fatimah Syahrini Jaelani) 20166553
victoriabeckham (Victoria Beckham) 18417606
bellahadid (Bella Hadid) 16657185
emrata (Emily Ratajkowski) 16378543

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