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Most anticipated mobile ad types worldwide Q1 2017

Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017

The data displays the most anticipated types of mobile ads according to mobile marketers worldwide as of the first quarter of 2017. According to the survey findings, nearly half of responding mobile marketers and developers said they were very excited about playable ads, which promote games by offering a chance to play parts of it.

Playable ads	45
Full-screen video	22
Social video	18
Native ads	4
Cross promo	4
In-feed video	2
Rich media	2
Offer walls	2

Most anticipated mobile ad types worldwide Q1 2017

StatInvestor