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Snapchat: snaps per brand story 2017, by industry

Overall number of snaps in a brand story on Snapchat as of 2nd quarter 2017, by industry

The data describes the average number of snaps per brand story as of the second quarter of 2017, sorted by industry. In the measured period, the average luxury goods brand story on Snapchat contained nine snaps. Overall, NGOs Snapchat stories were the most expansive with 13 snaps per brand story on average.

Non-governmental organization 13
Fashion & lifestyle 12
Other customer services 11
Education 10
Luxury goods 9
Publishing 9
Beauty 9
Other consumer goods 8
Broadcasting & entertainment 8
Retailer 7
Travel & leisure 7
Advertising & marketing 6
SaaS 5
Food & beverage 4

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