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Snapchat: brand story posts 2017, by media type and industry

Distribution of stories posted by brands to Snapchat as of 2nd quarter 2017, by media type and industry

The data describes the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type and industry. As of the measured period, video content accounted for 72% of brand posts in the travel and leisure segment. In contrast, 63% of luxury brand Snapchat posts were images.

Luxury goods	63	37
Food & beverage	59	41
Fashion & lifestyle	56	44
Education	51	49
Advertising & marketing	49	51
SaaS	47	53
Publishing	44	56
Retailer	42	58
Other consumer goods	42	58
Beauty	37	63
Other consumer services	37	63
Broadcasting & entertainment	36	64
Travel & leisure	28	72
Non-governmental organization	26	74

Snapchat: brand story posts 2017, by media type and industry

StatInvestor