Internet » Social Media » Social media and events | U.S. tablet user activities while watching TV 2016

Second screen: U.S. smartphone user activities while watching TV 2016

Activities undertaken by smartphone users while watching TV in the United States as of 3rd quarter 2016

The data displays the results of a survey among U.S. smartphone owners regarding the usage of their smartphone devices while watching TV. During the third quarter 2016 survey, it was found that 25% of smartphone users looked up information regarding actors or plotlines while watching TV.

Looking up information on actors, plotlines, athletes or teams 25
Emailing/texting friends about the program 23
Sharing photos 19
Reading conversations about the program on social networks 14
Watching program because of something on social media 13
Voting/sending comments to live program 9
Buying a product/service that is being advertised 8
Purchasing coupons or deals related to TV program 6
Writing blurbs on the program they were watching 6