The data displays the results of a survey among U.S. smartphone owners regarding the usage of their smartphone devices while watching TV. During the third quarter 2016 survey, it was found that 25% of smartphone users looked up information regarding actors or plotlines while watching TV.
Looking up information on actors, plotlines, athletes or teams | 25 |
Emailing/texting friends about the program | 23 |
Sharing photos | 19 |
Reading conversations about the program on social networks | 14 |
Watching program because of something on social media | 13 |
Voting/sending comments to live program | 9 |
Buying a product/service that is being advertised | 8 |
Purchasing coupons or deals related to TV program | 6 |
Writing blurbs on the program they were watching | 6 |