Share of social media users in Finland 2018, by platform and frequency

The data displays the result of a survey on social media usage in Finland in 2018, by platform and usage frequency. According to the survey, Facebook (including Facebook Messenger) was the most frequently used social media channel among Finns, with 38% of respondents using it several times a day. The second one was Whatsapp, followed by Instagram and YouTube. The most seldom used platform was Kik Messenger, with 92% of respondents not using the service at all.