U.S. consumer reasons calling out brands on social media 2017

The data describes the reasons why consumers in the U.S. call out brands on social media as of July 2017. According to the findings, 60% of consumers reported that they had called out brands on social media due to dishonest behavior. Additionally, 57% of consumers stated their reason was due to in-person rudeness, while 31% said that online rudeness was their cause of calling out brands.