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U.S. consumer benefits of calling out brands on social media 2017

Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017

The data describes what consumers in the U.S. hope to gain by calling out brands on social media as of July 2017. According to the findings, 70% of consumers hoped to raise awareness among consumers by calling out brands on social media, while 55% reported that they only wished to receive an apology or solution to the problem caused by the brand.

Raise awareness among consumers	70
An apology/solution	55
Raise awareness among media	51
A refund	38
A discount	19
Nothing	3

U.S. consumer benefits of calling out brands on social media 2017

StatInvestor