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China: Sina Weibo microblog leading user activities 2014

Leading user activities on Sina Weibo in China 2014

The data displays leading activities of microblog users registered at Sina Weibo in China. In 2014, about 31% of users stated that they engaged in playing online games via Sina Weibo.

Following news/hot topics 80.3
Following interesting people 68.1
Sharing and forwarding content 60.3
Sending photos 53
Watching online video/audio content 49.6
Sending and receiving personal messages 44.6
Instant messaging on the platform 39.3
Registering 36.2
Playing online games 31.1
Downloading and managing mobile apps via Weibo 30.7
Online shopping 21
Other 3.6

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