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Global social media usage reasons 2017, by generation

Most important social media usage reasons according to internet users worldwide as of 4th quarter 2017, by age group

The data describes the most common reasons for internet users worldwide to use social networks. During the fourth quarter 2017 survey, it was found one of the main social media usage reasons of Millennials worldwide was filling up spare time with a 43% response rate.

To fill up spare time	49	43	33	27
To find funny or entertaining content	45	42	30
To stay in touch with what my friends are doing	42	43	39	40
To stay up-to-date with news and current events	39	43	38	38
To share photos or videos with others	35
General networking with other people		36	30	27
Because a lot of my friends are on them				27

Global social media usage reasons 2017, by generation

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