The data describes the leading reasons for Facebook users in the U.S. to access the social network. During the April 2018 survey period, 51% of respondents stated that one of their reasons for using Facebook was to keep in contact with friends. Additionally, 45% of respondents reported to using Facebook as a way to keep in contact with family.
To keep in contact with friends | 51 |
To keep in contact with family | 45 |
Share things I find interesting or entertaining, e.g., articles, videos, etc | 23 |
Looking at or watching fun/entertaining content | 23 |
None of these | 21 |
Keep up-to-date with the news | 18 |
Share my own opinions | 18 |
Share the things that I am doing | 14 |
Follow interesting people/industry experts | 10 |
Networking with people/building my network | 9 |
Keep up-to-date with brands I like | 7 |
To organise my social life | 7 |
Other | 7 |
Keep up-to-date with celebrities I like | 5 |
Don't know | 4 |
To look/apply for jobs | 3 |