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Global celebrity social media audience reach 2018, by age group

Share of internet users worldwide who use social media to keep up with and follow celebrities as of 1st quarter 2018, by age group

The data describes the percentage of internet users worldwide who are celebrity networkers as of the first quarter of 2018, sorted by age group. During the survey period it was found that 72% of internet users aged 16 to 24 years were using social networks to keep up with and follow celebrities.

16-24 72
25-34 64
35-44 50
45-54 40
55-64 30