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Snapchat: brand story posts 2016-2017, by media type

Distribution of stories posted by brands to Snapchat from 1st quarter 2016 to 2nd quarter 2017, by media type

The data describes the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type. As of the last measured period, video accounted for 57% of brand posts on the social network.

Q1'16 46 54
Q2 '16 45 55
Q3 '16 40 60
Q4 '16 40 60
Q1 '17 41 59
Q2 '17 43 57

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