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Snapchat: brand story completion rate 2016-2017

Average brand story completion rate on Snapchat from 1st quarter 2016 to 2nd quarter 2017

The data describes the completion rate of story posts by brands on Snapchat from the first quarter of 2016 to the second quarter of 2017. As of the last measured period, the overall brand story completion rate was 91%. According to the source, shorter stories lead to better completion rates.

Q1'16 93
Q2 '16 87
Q3 '16 84
Q4 '16 87
Q1 '17 91
Q2 '17 91

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