U.S. YouTube video content preference 2016, by age group

The data describes the preferred types of video content accessed via YouTube according to weekly online video viewers in the U.S. as of January 2016, sorted by age group. During the survey period, 79% of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12% of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.