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Effect of online reviews on local business customer opinion 2017

How do online customer reviews affect your opinion of a local business?

The data depicts the effect of online reviews on local business customer opinion. During the October 2017 survey it was found that 73% of respondents felt that positive customer reviews made them trust a business more.

Positive customer reviews make me trust a business more 73
Negative reviews make me question the quality of a business 50
I read reviews but they don't influence my opinions 24
I don't pay much attention to reviews 12

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