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Key purchase influences for U.S. Amazon shoppers 2016

Most popular purchase influences according to Amazon buyers in the United States as of November 2016

The data describes the most popular purchase influences according to Amazon.com users in the U.S. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49% of respondents.

Product reviews	49
Word of mouth	16
Online ads	11
Social media	10
Gift guides	7
Other	7

Key purchase influences for U.S. Amazon shoppers 2016

StatInvestor