Society » Personality & Behavior » Millennials in the U.S. | Reasons why U.S. Millennials shop at their favorite retailers 2016

Reasons why U.S. Millennials shop at their favorite retailers 2016

Millennials: Thinking of your favorite retailer, why do you shop here?

The data displays the results of a survey conducted in February 2016. U.S. consumers aged 18 to 34 years (Millennials) were asked why they shop at their favorite retailers. During the survey, 46% of Millennial consumers cited brand loyalty as a reason.

Brand loyal 46
Price-conscious 59

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