The data displays the level of brand loyalty among Millennials in the U.S. in 2015. During the survey, 14.9% of the respondents cited that were extremely loyal to their preferred brands.
Extremely loyal | 14.9 |
Quite loyal | 35.6 |
Moderately loyal | 28.9 |
Slightly loyal | 13.4 |
Not at all loyal | 7.2 |