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Level of brand loyalty among U.S. Millennials 2015

Level of brand loyalty among Millennials in the United States in 2015

The data displays the level of brand loyalty among Millennials in the U.S. in 2015. During the survey, 14.9% of the respondents cited that were extremely loyal to their preferred brands.

Extremely loyal 14.9
Quite loyal 35.6
Moderately loyal 28.9
Slightly loyal 13.4
Not at all loyal 7.2