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Snack selection criteria among Millennials in the United States 2016

Factors influencing Millennials when choosing or purchasing snacks in the United States as of December 2016

The data displays the factors influencing Millennials when choosing or purchasing snacks in the U.S. as of December 2016. During the survey, approx. 89% of responding Millennials reported that taste was their highest priority when choosing a snack.

Taste	89
Satisfies hunger	75
Features quality ingredients	67
Healthy	63
Easy to eat on the go	54

Snack selection criteria among Millennials in the United States 2016

StatInvestor