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U.S. Millennials' frequency of purchasing store brands 2014

How often do Millennials purchase store brands?

The data illustrates the results of an online survey conducted in May 2014. U.S. Millennial shoppers were polled how often they purchase store brands. Some 35.8% of Millennials stated they frequently buy private labels.

Occasionally	52.9
Frequently	35.8
Rarely	9.9
Never	1.4

U.S. Millennials' frequency of purchasing store brands 2014

StatInvestor