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U.S. Millennials' product categories purchased online 2014

Which product categories do Millennials shop online?

The data shows the results of an online survey conducted in May 2014. U.S. Millennial shoppers were asked about the product categories they purchase online. Some 81% of Millennials stated they buy clothing and shoes online.

Clothing or shoes 81
Books, DVDs or music 81
Health and beauty products 53
Travel services 41
Groceries 25