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U.S. Millennial online fashion spending share 2016, by retailer

Most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenue

The data shows the most popular online apparel retailers for Millennials in the U.S. in 2016, by share of online fashion revenue. During the measured period, Amazon accounted for 16.6% of U.S. Millennial online fashion spending.

Amazon 16.6
Nordstrom 8.1
Old Navy 5.1
J.Crew 4.2
Victoria's Secret 3.6
Macy's 3.6
Gap 3.4
Stitch Fix 3.2
asos 2.9
Banana Republic 2