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Leading cosmetics shopping destinations of female U.S. consumers 2017, by age group

Most popular shopping destinations for women buying cosmetics in the United States as of May 2017, by age group

The data displays the most popular destinations to purchase cosmetics products among women in the U.S. as of May 2017, sorted by age group. According to the survey of women interested in beauty and cosmetics, 55% of women aged 18 to 29 usually purchased cosmetics from a drug store/pharmacy.

Drug store/pharmacy 62 57 56
Online 55 41 31
Department store 49 41 32
Mass merchandiser 49 54 45
Mono-brand store 12 13 6
Beauty specialty store 2 3 5
Other 0 1 0
Supermarket 0 2 3