Revenue of the U.S. advertising industry 2004-2016

The data displays estimates for the annual aggregate revenue of the United States advertising and related services industry from 2004 and 2016. In 2016, the industry generated an estimated revenue of 103.7 billion USD. and reported 70.77 billion USD in expenses. Ad agencies only contributed nearly a half (42.6 billion) of the industry's revenue, whereas media buying agencies generated some 7.9 billion USD that year.