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Ad agency revenue in the United States 2016, by source

Revenue generated by advertising agencies in the United States in 2016, by source (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes estimated data on the sources of revenue generated by advertising agencies in the U.S. In 2016, ad agencies generated a total revenue of 7.94 billion USD from media buying services.

Integrated advertising services	22234
Media buying	7939
All other operating revenue	3245
Other advertising services	2903
Advertising creative services (including graphic design services)	2518
Direct marketing	1748
Sales promotion	1396
Marketing research	682

Ad agency revenue in the United States 2016, by source

StatInvestor