The data illustrates the total revenue of U.S. agencies from 2011 to 2017, broken down by discipline. In 2017, public relations agencies generated revenue of 4.5 billion USD, while digital agencies reported revenue of 28.2 billion USD that year.
Digital (from all disciplines) | 5.86 | 11.6 | 17.3 | 19.3 | 22.5 | 28.2 |
Advertising | 10.3 | 11 | 12.1 | 12.5 | 11.9 | 11.9 |
CRM/Direct marketing | 5.57 | 3.6 | 7.4 | 7.4 | 8.8 | 9.4 |
Promotion | 2.56 | 2.9 | 4.1 | 4.8 | 4.6 | 5.3 |
Healthcare | 2.82 | 3.6 | 4.3 | 4.8 | 5.4 | 5.2 |
Public relations | 3.43 | 3.9 | 4.3 | 4.5 | 4.5 | 4.5 |
Media | 12.79 | 3.3 | 3.2 | 3.4 | 3.1 | 3.3 |