U.S. agency revenue 2011-2017, by discipline

U.S. agency revenue from 2011 to 2017, by discipline (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data illustrates the total revenue of U.S. agencies from 2011 to 2017, broken down by discipline. In 2017, public relations agencies generated revenue of 4.5 billion USD, while digital agencies reported revenue of 28.2 billion USD that year.

Digital (from all disciplines) 5.86 11.6 17.3 19.3 22.5 28.2
Advertising 10.3 11 12.1 12.5 11.9 11.9
CRM/Direct marketing 5.57 3.6 7.4 7.4 8.8 9.4
Promotion 2.56 2.9 4.1 4.8 4.6 5.3
Healthcare 2.82 3.6 4.3 4.8 5.4 5.2
Public relations 3.43 3.9 4.3 4.5 4.5 4.5
Media 12.79 3.3 3.2 3.4 3.1 3.3