The data displays the Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by service. According to the most recent data, 143 marketing technology M&A deals were made globally in 2017, up from 108 in the previous year.
Agency services | 258 | 281 |
Specialist digital | 223 | 163 |
Marketing tech | 108 | 143 |
Full service digital | 141 | 126 |
AdTech | 82 | 80 |
Strategic communications | 109 | 76 |
Tech services | 44 | 44 |
Research | 44 | 35 |
Content production | 36 | 29 |
Consultancy services | 32 | 24 |