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Number of marketing services sector M&A deals worldwide 2016-2017, by service

Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by service

The data displays the Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by service. According to the most recent data, 143 marketing technology M&A deals were made globally in 2017, up from 108 in the previous year.

Agency services 258 281
Specialist digital 223 163
Marketing tech 108 143
Full service digital 141 126
AdTech 82 80
Strategic communications 109 76
Tech services 44 44
Research 44 35
Content production 36 29
Consultancy services 32 24