The data describes global marketing services spending from 2012 to 2016 as well as a forecast thereof until 2018. The source projected the spending would amount to 457.6 billion USD in 2018. North America is expected to account for some 35% of the amount, generating 159.4 billion USD in marketing services spending. Direct marketing makes approx. two third of the spending, whereas the remaining amount is split among sponsorship, data investment management an public relations.