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Leading factors influencing advertising pitch wins in the United States 2018

Leading factors influencing the success of advertising pitch in the United States as of January 2018

The data displays the leading factors influencing the success of advertising pitch in the U.S. as of January 2018. According to the survey results, half of ad agency professionals and 64% of in-house marketers believed that creativity and ability to deliver unique strategies were the best way to secure a pitch win.

Creativity and ability to deliver unique strategies	50	64
Niche/industry-specific experience	48	48
Brand is recognized and respected in the market	34	15
Caliber of team	32	49
Ability to service all facets of the project	32	44
The unique/proprietary process or tools	17	9
High value of cost	13	42

Leading factors influencing advertising pitch wins in the United States 2018

StatInvestor