The data displays the leading factors influencing the success of advertising pitch in the U.S. as of January 2018. According to the survey results, half of ad agency professionals and 64% of in-house marketers believed that creativity and ability to deliver unique strategies were the best way to secure a pitch win.
|Creativity and ability to deliver unique strategies||50||64|
|Brand is recognized and respected in the market||34||15|
|Caliber of team||32||49|
|Ability to service all facets of the project||32||44|
|The unique/proprietary process or tools||17||9|
|High value of cost||13||42|