U.S. ad agencies: win rates 2015

What is your approximate win rate?

The data displays win rates of U.S. advertising agencies as reported by ad agency owners and senior leadership at the end of 2015. During the survey, nearly 41% of respondents stated their win rates stood at approx. 25%.

5% 0
15% 5
25% 40.68
50% 35.59
75% 18.64