Media & Entertainment » Advertising & Marketing » Advertising agencies | U.S. ad agencies: reasons for low win rates 2015

U.S. ad agencies: reasons for low win rates 2015

Why do you think your win rate isn't better?

The data displays the reasons U.S. advertising agency owners and senior leadership named for low win rates as of the end of 2015. During the survey, 25% of respondents mentioned too much competition as a reason for not winning more clients.

Lack of time available to work on new business	38
Lack of good quality prospects	35
No consistent new business program	30
Chasing too many opportunities	28
Too much competition	25
Weak agency positioning or focus	17
Weak presentation skills	15
Outdated cases or client experience	15
Not enough staff	13
Too many pitch mistakes	10
Weak industry experience	9
Handling it all myself	5
Outdated website	3
Bad experience with outsourcing	3

U.S. ad agencies: reasons for low win rates 2015

StatInvestor