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U.S. ad agencies: reasons for low win rates 2015

Why do you think your win rate isn't better?

The data displays the reasons U.S. advertising agency owners and senior leadership named for low win rates as of the end of 2015. During the survey, 25% of respondents mentioned too much competition as a reason for not winning more clients.

Lack of time available to work on new business 38
Lack of good quality prospects 35
No consistent new business program 30
Chasing too many opportunities 28
Too much competition 25
Weak agency positioning or focus 17
Weak presentation skills 15
Outdated cases or client experience 15
Not enough staff 13
Too many pitch mistakes 10
Weak industry experience 9
Handling it all myself 5
Outdated website 3
Bad experience with outsourcing 3