Media & Entertainment » Advertising & Marketing » Advertising agencies | Marketing agencies: methods of charging clients by channel 2014

Marketing agencies: methods of charging clients 2014, by channel

Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel

The data displays data on the ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel. During the survey, it was found that 1.3% of SEO agencies charged their clients on the fee-per-click basis.

SEO 3.5 3.5 5.4 2.4 1.3 42.3 41.6
Paid search 5.6 2.8 4.6 31.7 7 27.5 20.9
Paid social 13.1 1.6 2.6 24.8 4.2 29.3 24.4
Social media 16.2 1.2 1.3 5.6 1.2 40.8 33.6
Display 15.9 1.5 2.9 27.1 5.1 27.1 20.5
E-mail 28.3 1.7 2.8 4.2 1.9 32.2 28.9