The data displays data on the ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel. During the survey, it was found that 1.3% of SEO agencies charged their clients on the fee-per-click basis.
SEO | 3.5 | 3.5 | 5.4 | 2.4 | 1.3 | 42.3 | 41.6 |
Paid search | 5.6 | 2.8 | 4.6 | 31.7 | 7 | 27.5 | 20.9 |
Paid social | 13.1 | 1.6 | 2.6 | 24.8 | 4.2 | 29.3 | 24.4 |
Social media | 16.2 | 1.2 | 1.3 | 5.6 | 1.2 | 40.8 | 33.6 |
Display | 15.9 | 1.5 | 2.9 | 27.1 | 5.1 | 27.1 | 20.5 |
28.3 | 1.7 | 2.8 | 4.2 | 1.9 | 32.2 | 28.9 |