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Challenges of working with marketing agencies in the United States 2016

Leading challenges of working with an advertising/marketing agency in the United States as of April 2016

The data displays the leading challenges of working with an advertising/marketing agency in the U.S. as of April 2016. Among responding marketers from companies with 500 employees or more, 13% stated that performance tracking was the largest challenge of working with an outside agency.

Communication	18
Limited understanding of company strategy and history	17
Project management	17
Performance tracking	13
Limited ability to integrate channels, campaigns and technologies	11
Movement from strategic to tatctical execution	10
Lack of innovative ideas	8
Lack of practical ideas	6

Challenges of working with marketing agencies in the United States 2016

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