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Challenges of working with marketing agencies in the United States 2016

Leading challenges of working with an advertising/marketing agency in the United States as of April 2016

The data displays the leading challenges of working with an advertising/marketing agency in the U.S. as of April 2016. Among responding marketers from companies with 500 employees or more, 13% stated that performance tracking was the largest challenge of working with an outside agency.

Communication 18
Limited understanding of company strategy and history 17
Project management 17
Performance tracking 13
Limited ability to integrate channels, campaigns and technologies 11
Movement from strategic to tatctical execution 10
Lack of innovative ideas 8
Lack of practical ideas 6