The data describes the distribution of advertising spending in the Asia Pacific region in 2018, by medium. The biggest ad medium in the region was the internet with a 45.09% share of ad spend that year, closely followed by TV with a 31.02% share.
Internet | 45.09 |
Television | 31.02 |
Newspapers | 8.12 |
Outdoor | 9.04 |
Radio | 3.64 |
Magazines | 1.95 |
Cinema | 1.14 |