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Most resonant ad messages in Asia 2015, by country

Most resonant advertising message types in select countries in Asia in 1st quarter 2015

The data displays most resonant advertising message types in select countries in Asia in the first quarter of 2015. It was found that family-oriented ads were most likely to resonate with Vietnamese consumers, with 59% of respondents from Vietnam stating they found such ads appealing.

Real-life	54	51	65	43	52	46	54
Family-oriented	43	47	62	43	36	59	51
Health-themed	42	43	57	30	41	49	47
Value-oriented	32	49	50	42	56	45	44
Humorous	47	36	42	39	27	49	42

Most resonant ad messages in Asia 2015, by country

StatInvestor