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Most resonant ad messages in Asia Pacific 2015

Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015

The data displays most resonant advertising message types in the Asia Pacific region in the first quarter of 2015. It was found that ads based on real-life situations were most likely to resonate with consumers from this region, with 45% of respondents stating they found such ads appealing.

Real-life situations	45
Health-themed	44
Value-oriented	37
Family-oriented	37
Humorous	32
High energy/action	30
Aspirational	26
Sentimental	18
Kids-centered	16
Celebrity endorsements	14
Sports-themed	12
Competetive	12
Pets/animals-centered	10
Car-themed	10
Sexual	9
Athlete endorsements	8

Most resonant ad messages in Asia Pacific 2015

StatInvestor