Advertising spending in the world's largest ad markets 2017

The data describes estimated values of the world's biggest advertising markets in 2017. The U.S. was the biggest ad market worldwide with an advertising spend of 197.47 billion USD, followed by China and Japan. In 2020, the ranking is expected to look the same. Sources estimated the value of global ad market at 537 billion USD in 2016 and forecast indicate that it would grow 4% in 2017.