Media & Entertainment » Advertising & Marketing » Advertising in Asia Pacific | Ad spend share in GDP in Asia by country 2018

Ad spend share in GDP in Asia 2018, by country

Share of advertising spending in gross domestic product in selected countries in the Asia Pacific region in 2018

The data displays a forecast of the share of advertising spending in gross domestic product in selected countries in the Asia Pacific region in 2018. The source projected that ad spend would make 0.88% of Australian GDP in 2018. It was projected that the Asia Pacific ad market would be worth 228.7 billion USD in 2018. TV and the internet are the biggest ad media is the region, attracting 36.2% and 34.1% of the total ad spend, respectively.

Hong Kong 1.07
Philippines 0.93
Australia 0.88
Thailand 0.86
New Zealand 0.83
Indonesia 0.72
Malaysia 0.72
South Korea 0.72
Singapore 0.58
China 0.47
India 0.45
Vietnam 0.27