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Distribution of ad spend in China 2016, by medium

Distribution of advertising spending in China in 2016, by medium

The data shows a forecast of the distribution of advertising spending in China in 2016. The source estimated that outdoor would account for 8.1% of the total ad spend in China in 2016.

Internet 57.2
TV 31.4
Outdoor 8.1
Radio 1.9
Newspapers 0.8
Magazines 0.4

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