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Ad expenditure in Japan 2017, by medium

Distribution of advertising expenditure in Japan in 2016, by medium

The data displays a distribution of advertising expenditure in Japan in 2017, ranked by medium. Television accounted for 30.4% of the total, whereas newspapers made up about 8.1% of total advertising expenditures.

Television 30.4
Advertising placement 19.1
Newspapers 8.1
Flyers 6.5
Direct mail 5.8
Exhibitions/screen displays 5.3
Outdoor 5
Advertising production 4.5
Free newspapers & magazines 3.4
Magazines 3.2
Transit 3.1
POP 3.1
Radio 2
Satellite media related 2
Telephone directories 0.5

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