Media & Entertainment » Advertising & Marketing » Advertising in Asia Pacific | Australia ad spend by medium 2016

Advertising spending in Australia 2016, by medium

Distribution of advertising expenditure in Australia in 2016, by medium

The data displays a distribution of advertising expenditure in Australia in 2016, by medium. It was estimated that radio advertising accounted for 7.8% of the total in 2016.

Internet	47.2
TV	25.6
Newspapers	11
Radio	7.8
Outdoor/transport	5
Magazines	2.6
Cinema	0.8

Advertising spending in Australia 2016, by medium

StatInvestor