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Most influential advertising media in Australia 2017

Leading advertising media influencing buying decisions among consumers in Australia as of March 2017

The data displays the most influential advertising media in Australia as of March 2017. During a the survey period, 27% of respondents stated that video game advertising influenced their buying decisions.

Recommendations from a friend/family/known acquaintance 73
Online review or recommendation from someone within your social media circle 55
Television ads 53
Online review by someone you do not know in real life 47
Manufacturer or vendor website 44
An email from a company/brand 42
Products or services mentioned/featured in a TV show or movie 40
Search engine advertising 40
A reseller or channel partner website 40
Cinema advertising (pre-movie) 39
Newspaper ads 38
Radio ads 37
Billboards and posters 36
Ads delivered through social media platforms 36
Magazine ads 35
An endorsement from an online personality 29
An endorsement from a celebrity 29
Video game advertising 27
SMS/Text Message ad 27
Ads delivered on mobile apps 26
A tweet/post by company/brand you do not follow 25

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