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New Zealand: digital ad spend format market shares 2016

Distribution of digital advertising spending in New Zealand in 2016, by format

The data displays a distribution of digital advertising spending in New Zealand in 2016, broken down by format. Classified ads accounted for 17% of digital ad spend in New Zealand in 2016.

Search & directories 55
Classified 17
Display 16
Social media 7
Mobile 5

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